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Published 15:27 15 Feb 2022 GMT

"Women's rugby is a really young sport, and a really, really young professional sport. There's lots of challenges that come with that, and there are enormous opportunities that come with that. "We're seeing player numbers around the world, and not just the established nations, really growing. Like with anywhere we are trying to grow women's rugby, there is a lot you need to put in place to make it work, and be sustainable. Whether that is on the coaching side, match officiating and the medical side of the game. There's a huge effort [needed], I think, to invest in the women's game. "Alongside that, how do we build out the competitiveness of the women's game internationally? And that's a big focus, this year, with the Women's World Cup. In order to be inspired to play the game, boys and girls need to see their own national teams playing well. "We have to make sure we are bringing the women's game forward as a whole, and not just seeing one or two nations really pushing ahead, as we maybe saw last November."Gilpin says growing revenue is key for making investments across the board in women's rugby. We can see with TikTok coming in as sponsor for the Women's Six Nations that opportunities for revenue and brand connections is there. "It's exciting," he adds, "and, with the women's game, we've got an unbelievable opportunity not to repeat some of the mistakes that we had in the men's game. "If you look at over 25 years of professionalism in the men's game, you'll see how congested the calendar is, what that means for players, and in terms of competitions being the best they can be. We've got a chance to organise the women's game - Sevens and 15s - in a slightly different way." [caption id="attachment_249789" align="aligncenter" width="918"]
Cliodhna Moloney, who plays with Wasps, is one of a number of Irish players vying their club trade abroad. (Photo by Paul Harding/Getty Images)[/caption]
"Many of those Irish players are now over here, and they are very happy to do that. But a lot of them have lifted their whole lives, families, put their plans on hold - in terms of getting married, kids, all that stuff. When do you foresee this ball rolling? And saying, 'Right, there's going to be a women's professional game in Ireland, Wales'?"O'Brien, a regular attendee at women's matches, notes that England is already so much stronger from having professional players. "When," he asks, "is it going to be an even playing field?" Gilpin notes that 'it has never gotten there, even in the men's game' when we talk about level playing fields. Different nations have more or less money to pump into the game, and World Rugby can often just poke, prod and advise.
"Our challenge with the women's game is - How do we get everybody to a base level? And get those basics right. "You mention Ireland there. They've been called out, in Ireland, for not investing in the women's game. I know Kevin [Potts, IRFU chief executive] and the team there are really seeking to address that. "We're seeing - and we really saw it last November - England and France flying ahead, in the 15s game in particular, with the investments they've made and professional leagues they've put in place. "And maybe it's fine if the best Irish, Welsh and American female players are playing in those leagues, for a short period of time, to build their own competitiveness. But obviously, over time, there's got to be the best Irish players playing where Irish girls can see them, and be inspired."
At present in the men's Six Nations, Italy are copping it in the ear for their long losing streak, despite the clear underage, coaching and infrastructure changes the FIA has implemented. The argument from several naysayers is that the competition is weakened by having a team most sides beat, most years.
What, then, for the Women's Six Nations? Heading into this year's tournament, everyone knows it will be France and England competing for the title. The other four nations will fight it out for third place so they can earn the right for games, later in the year, against the likes of New Zealand and Australia.
Something needs to be done to rise the tide quickly, as Wales, Scotland, Ireland and Italy are in danger of being cut adrift.
WATCH THAT FULL CHAT WITH ALAN GILPIN:
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