What is ‘lifemaxxing’? – The new trend in how young people are being forced to live their lives
The ‘maxxing’ trend has now reached the way Gen Z spends money Saving for a house, building a retirement fund and eventually becoming financially comfortable have long been seen as signs that you are doing well with money. But a growing number of younger Americans are starting to measure financial success by something much simpler: […]
2 weeks ago
Gen Z are driving a boom in antiques and collectibles, research finds
And there is a reason for it… With apps like Instagram and TikTok as their key source of inspiration, Gen Z are driving a boom in antiques and collectibles, according to new research. A study of 1,000 18 to 29-year-olds found that 63% say they are interested in antiques, while of those interested in antiques, […]
2 months ago
Gen Z are ‘supermaxxing’ their weddings and spending £1.8k on multiple outfits
Young people are splashing out Gen Zs are ‘super maxxing’ their weddings – spending more than £1,800 on multiple outfits and accessories. The study of 2,380 married men and women found Gen Z nuptials are now multi-event productions complete with content creation and multiple outfit changes. More Gen Z’s had bridal/groom showers (45 per cent), […]
5 months ago
Gen Z don’t want to take your phone calls – and they have a pretty good reason why
‘This person cannot take your call right now, please text instead’ The mobile telephone is one of the great inventions of humankind – the ease of communication with anybody, anywhere at anytime. Along with faster, larger and more efficient travel, the mobile phone has helped shrink the world to a point where you can live, […]
5 months ago
More than half of Gen Z think the UK should be ruled by a dictator, study claims
What could go wrong! More than half of Gen Z think the UK should be ruled by a dictator, a study has claimed. The political landscape feels more volatile than ever in the UK and around the world, with discontent growing in many places. The UK has struggled in recent to provide a leader that […]
10 months ago
Gen Z think they’ll retire by the age of 60, research claims
Gen Z think they’ll be retired earlier than any other generations Gen Z reckon their retirement will be spent travelling the world, snapping up a holiday home and even writing a memoir. A poll of 2,000 working adults found 27 per cent of Gen Z want to invest their pensions into experiences rather than possessions, […]
10 months ago